A price based on the strength of the alcohol in a drink. This is calculated per »unit« of alcohol in the drink. One unit is 10ml or 8g of pure alcohol.
A minimum price per unit would be legally enforced and prevent retailers from selling alcohol at less than the set price.
We are suggesting a minimum price of 50p per unit. There’s probably just over two units of alcohol in a pint and it’s a fair bet to say you’ve paid more than £1 for a pint in the pub. This measure targets the strongest cheapest drinks sold in off licenses and supermarkets.
A moderate drinker would pay just 28p more a week with a 50p minimum unit price.